Email Marketing

GDPR (General Data Protection Regulations) law brought out in 2018 means that there is a legal framework that sets guidelines for the collection and processing of personal information from individuals. Companies are not able to send any marketing emails without prior consent from the individuals or the ability for the individual to unsubscribe from such forms of communication. HOWEVER do not let this put you off,  email marketing is important for building relationships with prospects, leads, current customers, and even past customers. It gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Every company should maintain an updated client database with the ability to deliver tailored messaging.

Email Marketing

Providers such as Mailchimp, Campaign Monitor, HubSpot Marketing & many others offer the functionality to communicate to your client base with an attractive tailored message.

What a email marketing campaign can include:

  • Full creation of email templates - inclusive of photographs, content, videos and social sharing functionality

  • Upload of existing client base & grouping of clients

  • Personalisation of personal client details - first name, last name

  • Unsubscribe functionality for clients & the removal of their details from the database

  • Clickable links directly to your social channels, website and events

  • Full report - click through rate, open rate, most popular content

  • Automation of emails for new website visits, products purchased, new subscribers and non-returning clients

Newsletters are a great way to keep in touch with clients & provide an overview of what is happening within your company & additional traffic sent to your website & social channels.

Email campaigns are charged on an hourly rate & can include full reporting and data cleansing.

We also offer text message campaigns which work on the exact same principle & delivered as a plain text message direct to their mobile devices.