Online Advertising

The advantages of this form of advertising are the ability to choose a target audience, create a tailored advert &  reach customers where they are, spending less money, and investing in a long term strategy. You can communicate with clients at their exact current circumstance & life milestone, creating a desire for your product or service.  The trouble with traditional advertising strategies is that it’s often hard to justify your ROI (return on investment) and keep on top of what you’re spending. Flyers, brochures, banners, cold-calling… it’s all the same. So confirm a budget & try how online advertising can work for you.

Facebook Advertising

Facebook ads are targeted to users based on their location, demographic, and profile information. ... After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. Facebook's most important ad targeting options.

What a facebook advertising campaign can include:

  • Initial brief on desired outcome - website traffic / product sales / increased engagement / competition entries / additional data capture

  • Set up of a variety of advertising (to trial different content - copy & photos) 

  • Create a targeted audience to deliver the advert with specific demographics & targeting options

  • Set a budget, schedule and duration

  • Provide a report on advert performance & RIO (return on investment)

After the initial brief, it will be decided on the recommended amount of adverts to be set up & campaign budget. Online advertising support is charged on an hourly basis. Usually set up is approx 1 hour, 1 hour campaign monitoring & 1 hour reporting.

Google AdWord Advertising

Google is the world's most used search engine for all customers who want to search for a certain product with the use of general keywords. If you are a new business, your Google ranking will definitely not list you anywhere near the first page. So Google advertising will allow you to advertise on the first page for all relevant keywords associated to your business (even before the organic listing).

What a Google advertising campaign can include:

  • Initial brief on desired outcome - website traffic / product sales / general brand awareness

  • Set up of a variety of advertising (to trial different content - copy & photos) 

  • Create a list of keywords to be associated with your advert, with additional targeting options

  • Set a budget, schedule and duration

  • Provide a report on advert performance & RIO (return on investment)

After the initial brief, it will be decided on the recommended amount of adverts to be set up & campaign budget. Online advertising support is charged on an hourly basis. Usually set up is approx 2 hours, 1 hour campaign optimisation & 1 hour reporting.

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Email: debbi.kruger@hotmail.co.uk

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